Privacy Policy
This privacy policy relates to the use of the website www.pkbtrade.co.uk. We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information. By using our website you are signifying your acceptance of the terms set out in this policy. If you think our policy falls short of your expectations or that we are failing to abide by our policy, do please tell us.
Our website uses cookies. We will ask for your consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.
(1) Information that we may collect
We may collect, store and use the following kinds of personal information:
(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation)
(b) information relating to any purchases you make of our goods or services (including your name, contact details and products purchased)
(c) information that you provide to us for the purpose of registering with us (including your name and contact details)
(d) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters (including your name and contact details)
(2) Cookies
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.
We use both “session” cookies and “persistent” cookies on the website. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.
We will use the session cookies to: keep track of you whilst you navigate the website; keep track of items in your shopping basket; prevent fraud and increase website security. We will use the persistent cookies to: enable our website to recognise you when you visit and keep track of your preferences in relation to your use of our website.
We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website enabling us to improve our products, services and user experience of the website.
(3) Using your personal information
Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.
We may use your personal information to:
(a) administer the website
(b) improve your browsing experience by personalising the website
(c) enable your use of the services available on the website
(d) send you goods purchased via the website
(e) send statements and invoices to you, and collect payments from you
(f) send you general (non-marketing) commercial communications
(g) send you email notifications which you have specifically requested
(h) send you our newsletter and other marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (and you can inform us at any time if you no longer require marketing communications)
(i) deal with enquiries and complaints made by or about you relating to the website
(j) keep the website secure and prevent fraud
All our website financial transactions are handled through our payment services provider, Sage Pay. You can review the Sage Pay privacy policy at www.sagepay.com. We will share information with Sage Pay only to the extent necessary for the purposes of processing payments you make via our website, refunding payments and dealing with complaints and queries relating to such payments
(4) Disclosures
We may disclose your personal information in the following ways:
(a) Where you have given us permission to do so
(b) To the extent that we are required to do so by law
(c) In connection with any legal proceedings or prospective legal proceedings
(d) In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)
(5) Security of your personal information
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
All electronic transactions entered into via the website will be protected by encryption technology.
You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
You are responsible for keeping your password and other login details confidential. We will not ask you for your password (except when you log in to the website).
(6) Policy amendments
We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.
(7) Your rights
You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:
(a) the supply of appropriate evidence of your identity. For this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address.
We may withhold such personal information to the extent permitted by law.
(8) Opt out rights
If you wish to opt out of being contacted by us about our products and services, you may do so by:
(a) Using the unsubscribe option on our emails
(b) Sending an email or writing to us
(9) Third party websites
The website may contain links to other websites. In the case of third party website links we are not responsible for the privacy policies or practices of third party websites.
(10) Updating information
Please let us know if the personal information which we hold about you needs to be corrected or updated.
(11) Contact
If you have any questions about this privacy policy or our treatment of your personal information, please write to us at:
PKB Trade
12 Wainman Road
Peterborough
PE2 7BU
